Ouji fashion, also known as “prince” style, is a distinct and elegant subculture of the Lolita fashion movement. This unique style combines elements of classic European aristocracy with a whimsical, youthful aesthetic, creating a look that exudes charm, sophistication, and refinement. In this guide, we’ll explore what Ouji fashion is, how to create Ouji outfits, and where you can find Ouji clothing to start your own journey into this enchanting style.

What is Ouji Fashion?
Ouji fashion is a branch of Lolita fashion that contrasts the traditionally more feminine and delicate aspects of the original style by incorporating masculine and princely elements. The term “Ouji” translates to “prince” in Japanese, which reflects the style’s focus on regal, tailored clothing that evokes the appearance of European royalty. Unlike the sweet, innocent look of traditional Lolita, Ouji fashion leans towards more androgynous and structured pieces, with an emphasis on crisp, tailored suits, waistcoats, and accessories like top hats and gloves.
Key Elements of Ouji Outfits
1. Tailored Suits and Jackets
The foundation of Ouji outfits is built on structured, well-tailored jackets, vests, and waistcoats. These pieces are often inspired by European aristocratic fashion, with rich fabrics such as velvet, tweed, and wool. The jackets may feature intricate details like pleats, puffed sleeves, or embroidered embellishments that add texture and sophistication to the outfit.
2. Ruffled Shirts and Blouses
While Ouji fashion embraces masculinity, it also retains the softness and grace of Lolita through the inclusion of ruffled shirts and blouses. These blouses often feature lace collars, puffed sleeves, and ties, contributing to the overall “regal” look while balancing the masculine elements of the outfit.
3. Skirts and Trousers
While skirts are common in many Lolita substyles, Ouji fashion often includes more tailored trousers or longer skirts that offer a more refined and structured silhouette. These trousers are typically paired with suspenders or belts, giving the outfit an additional layer of sophistication.
4. Elegant Accessories
To complete the Ouji look, accessories play a crucial role. Fedoras, top hats, gloves, and lace stockings are common accessories that help enhance the princely charm of the outfit. Additionally, accessories like pocket watches, brooches, and patterned scarves can help elevate the overall look and make it feel more personal and unique.
How to Style Ouji Clothing

Creating the perfect Ouji outfit involves blending the elegance of classic European fashion with the playful, whimsical elements of Lolita. Here are some tips on how to style Ouji clothing:
- Choose a Color Palette
Ouji fashion often features darker, muted tones such as black, navy, deep burgundy, and dark green. These colors evoke a sense of sophistication and royal elegance. However, don’t hesitate to incorporate lighter shades such as cream, pale blue, or pastel pinks to add a playful touch to the outfit. - Mix Masculine and Feminine Elements
The beauty of Ouji fashion lies in its balance between masculine and feminine. Consider pairing a structured jacket with a lace-collared blouse or matching a formal vest with a skirt that features delicate lace trim. The key is to mix tailored, masculine elements with soft, feminine details to create a balanced and polished look. - Experiment with Layering
Layering is an essential technique in Ouji fashion. Combine waistcoats, long skirts, ruffled blouses, and accessories like ribbons or capes to create depth and visual interest. Don’t be afraid to experiment with different textures and fabrics to add richness to your outfit.
Where to Find Ouji Clothes
If you’re ready to dive into Ouji fashion, there are several online shops and brands that specialize in this style. Look for stores that offer Lolita and Ouji clothing, as they often have a variety of outfits to choose from, ranging from formal suits to more casual daywear. Popular stores include:
- Angelic Pretty
- Baby, the Stars Shine Bright
- Metamorphose Temps de Fille
- Bodyline
- Tokyo Fashion
These stores offer a range of Ouji clothing, from elegant suits to accessories that help complete your look. Many also provide options for customizations, allowing you to tailor your outfit to your specific preferences.
Conclusion
Ouji fashion is a charming and refined style that brings a fresh twist to the Lolita fashion world. Whether you’re drawn to its sophisticated tailoring, its rich fabrics, or the way it balances masculine and feminine elements, Ouji clothing offers a way to express elegance and individuality. By understanding the key components of Ouji outfits, experimenting with different combinations, and choosing the right accessories, you can create a look that is both regal and whimsical.
Start your journey into the world of Ouji fashion today and embrace the timeless beauty and princely charm that it offers.